Scale To Sale Consulting's Blog
From Portsmouth Kitchens to Legend’s Studios: The Real Story of Produced by Nef’s Climb
Tune in as Mark Crandall founder of Scale to Sale Consulting sits down with Produced by Nef to unpack the business lessons behind his journey from Portsmouth kitchens to DJ Premier studios. ...more
Scale to Sale Podcast
May 21, 2025•2 min read
Why I Left Construction—for Artists Like Nef
After scaling 5 trades companies, I left construction to help artists like Produced by Nef build digital assets that grow while they sleep. ...more
Scale to Sale Podcast
May 19, 2025•3 min read
Dizgo Taught Me More About Business Than Bands—And Not in a Good Way
Dizgo had the sound, fans, and strategy—but bad management killed it. Mark shares the raw, unfiltered business lessons he learned chasing Dizgo for 5 shows, building them a 10+ page strategy that neve... ...more
Scale to Sale Podcast
May 16, 2025•4 min read
Dogs in a Pile: How Systems Made Them Unstoppable On and Off Stage
Dogs in a Pile don’t guess their way to growth. They run systems that turn content into cash, fans into family, and chaos into a touring flywheel. Learn what bands and businesses can steal from their ... ...more
Scale to Sale Podcast
May 16, 2025•2 min read
Why I Walked Away from a $5.1M Deal to Go on Tour—And What Hippie Festivals Taught Me About Owning Digital Real Estate
I left a $5.1M sale over dishonesty & found million-dollar lessons touring with jam bands. Own your assets—or someone else will. ...more
Scale to Sale Podcast
May 16, 2025•4 min read
What Entrepreneurs Can Learn from the Hip Hop Industry
Entrepreneurs can learn more from the hip hop grind than a pitch deck. Here’s how Nef’s 15-year journey—from New Hampshire kitchens to DJ Premier’s team—inspired a business mindset built on skill, swe... ...more
Scale to Sale Podcast
May 16, 2025•3 min read
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